Let’s be real—we all know Pinterest is for the ‘It Girls‘. Not just in the aesthetic way (although yes, also that), but in the this-is-where-trends-start-and-evolve kind of way.
If you’re an influencer or a content creator who’s content strategy only entails Instagram and TikTok, this post is your wake-up call. Because while the rest of the internet is trying to convince you that the “It Girls” are dominating on social platforms, the truth is? They’re filling up our Pinterest boards.
Today, I want to break down why Pinterest is the most slept-on platform for influencers—and give you the Pinterest strategy blueprint you need to start showing up, growing your brand, and making real money.
This blog post is based on this video I did in partnership with Pinterest, watch it for the full story:
The Power of Pinterest for Influencers
So first things first—Pinterest isn’t just for planning weddings and DIY bathroom remodels.
Over 500 million people use Pinterest every month, and more than 40% of them are Gen Z. That’s a wild stat when you think about it. It means that Pinterest isn’t just a place people go to for inspiration—it’s literally influencing the influencers.
And if you’re a creator, why wouldn’t you show up where the trendsetters are looking?
Pinterest = Influence With Intent
Unlike TikTok and Instagram, where people are scrolling just to kill time—to be distracted, Pinterest users are searching with purpose. They’re planning, dreaming, building. That means when your content lands in front of them? They’re already in the mindset to save, click, or buy.
And let’s not even get started on content lifespan. That thing you posted to Instagram that’s stale 48 hours later? On Pinterest, it can still be driving traffic years from now. YEARS.
As a creator, that kind of longevity is so comforting. Your hard work has the chance to actually live on and keep working for you? What a concept.
But Wait—What Is an Influencer Anyway?
Let me pause for a sec because I know someone out there is thinking, “Oh, this isn’t for me—I’m not an influencer.”
But if you’re creating content that inspires, informs, or motivates other people—you are an influencer. Period.
You don’t need brand deals or 100K followers to claim that identity. If people are watching your content and thinking, “Ooh I want to try that,” you’re influencing them.
And Pinterest? Is a perfect fit for that kind of energy.
The Pinterest Strategy Roadmap for Creators
Okay, let’s get into it. If you’re ready to start showing up as a Pinterest creator, here’s the step-by-step strategy I use (and teach) to grow, monetize, and thrive on the platform.
Step 1: Understand Pinterest SEO
Let me say this loud for the people in the back: Pinterest is a search engine, not a social media platform.
If this concept is new to you, read this first.
So if you want your content to show up, you need to get familiar with Pinterest SEO—aka using keywords and phrases that match what people are already searching for.
Here’s a quick tip: head to the Pinterest search bar and start typing in the topic you want to post about. Whatever autocompletes? Those are your keywords.
You’re not just describing what your content is. You’re also thinking:
- What trend does this fit into?
- What aesthetic is it giving?
- What would someone search to find this?
Use those keywords everywhere: your pin title, description, board name, and even the text overlay on your graphics.
Pinterest SEO is literally your secret weapon.
Step 2: Create Content That Gets Saved
Now that you know what people are searching for, make content they want to save.
I break down Pinterest content for influencers into three types:
1. Finished Results Content
This is your “after” moment. Whether it’s:
- Your makeup look
- Your outfit
- Your room decor
- A DIY project
This is the visual inspo people pin to their mood boards.
2. How-To or Process Content
Once someone’s inspired, they’re asking, “Okay, but how do I do this?”
Show them. This type of content performs so well because it’s helpful and actionable. Think:
- GRWM videos
- Step-by-step DIYs
- Styling tutorials
- Recipes or hacks
Video pins work great here. Walk them through the journey.
3. Trend-Based Inspo
Pinterest is the birthplace of aesthetic trends. When you sense something bubbling up (like “plant girl chic”—don’t judge me, I just made that up), jump on it.
Create content that brings that vibe to life across niches:
- Plant girl chic makeup
- Plant girl chic outfits
- Plant girl chic table settings
You get it. Ride the wave before it crests.
Step 3: Attract Brands
Once you’ve got a solid base of organic, helpful content—now we can start thinking about monetization.
Start Featuring Products
Brands want to be able to envision what their products would look like in your content—so this means you need to have examples of content that features different products.
For example, if you’re a beauty creator, show the products you’re using. Do swatches, comparisons, real-life demos. Show how it works on you, not just a stock image.
Use a mix of branded and unbranded keywords:
- “Rare Beauty blush swatches”
- “Cream blush for dark skin tones”
This lets you reach both people looking for a specific product, and those just browsing the category.
Did you know that 96% of top searches are unbranded? Showing that Pinners are open to new ideas! Check out from the source.
Make sure your Portfolio is Strong
Pinterest is such a great platform to silently pitch yourself. Everything from your profile down to your pins acts as a portfolio for brands interested in working with you.
So make sure when brands visit your profile, they should instantly see and understand:
- Your niche
- Your aesthetic
- What kind of content you create
- How their product could fit into your world
Need more advice on attracting brand deals across platforms? I got you!
Step 4: Monetize with Affiliate Marketing
Now let’s talk passive income.
If you’re already getting PR packages or testing products, start turning that content into affiliate posts.
Here’s how:
- Take product photos or videos
- Pin them to relevant boards
- Link to your LikeToKnowIt, Amazon Storefront, or even better—a blog post with affiliate links
Blog traffic from Pinterest is unmatched, and it gives you more control than being at the mercy of the algorithm.
This content also doubles as a case study when you’re trying to land future brand campaigns.
Read this for more tips on turning PR Products into Cash.
Bonus: Pinterest Makes Partnerships Easy
Did you know Pinterest has a Paid Partnership label? Yep—just like Instagram.
So when those partnerships start rolling in, the platform already supports the features you need to disclose and succeed.
Final Thoughts: Pinterest for Creators Isn’t Optional Anymore
I get it—adding another platform to your content strategy can feel like a lot.
But Pinterest isn’t just “another” platform—it’s the platform that can skyrocket your reach, build brand trust, and create income streams that actually last.
If you’ve been sleeping on it, now’s the time to wake up. Your future audience (and future self) will thank you.
And if you’re already sitting on a goldmine of TikToks and Reels? Repurpose it. Optimize it. Pin it.
Because Pinterest is where the It Girls go to influence the influencers.
Related Posts: