So your Pinterest account is… dead. Or maybe not dead-dead, but it’s napping. Either way, you’re here because you’re not seeing the traction you want, and you’re wondering how to revive your Pinterest account. First off—you’re not alone. I’ve been there.
When it comes to any content strategy, we often start strong, then life gets in the way. And I find with Pinterest in particular, it’s easy to get distracted with other platforms, get lazy with the best practices, and suddenly our boards are giving *chaotic energy* instead of optimized strategy.
But the good news? With a Pinterest audit, you can breathe new life into your account—and I’m gonna walk you through exactly how to do that.
This isn’t just theory—I recently audited my second Pinterest account (the one I set up for this blog and YouTube channel), and whew. I was side-eyeing myself HARD. But it’s okay. We’re human. Let’s fix it.
Want me to do a Pinterest Audit for you instead? Sign up for one HERE.
The below video was made in partnership with Pinterest, and this post is the text-version! Watch below, or keep scrolling to read more.
Why Your Pinterest Account Might Be Stagnant
Before we dive into the how-to, let’s talk about the why Pinterest accounts go stale?
Some of the most common culprits:
- You set up your account and never touched it again.
- Your boards are a mess (sorry, but you know it’s true).
- You’re pinning inconsistently—or not at all.
- Your profile and boards are not optimized with relevant keywords.
- You’re not giving Pinterest enough context to know who to show your content to.
If any of these sound familiar, a Pinterest audit is exactly what you need.
What Even Is a Pinterest Audit?
A Pinterest audit is basically a deep-dive assessment of your account. Think spring cleaning, but for your pins, boards, and profile. It’s how you re-align your account with your content goals, your niche, and the Pinterest algorithm.
It’s also how I was able to grow my main account’s reach, land brand deals, and drive consistent traffic to my blog. Pinterest became a game-changer for my business—but not without effort.
Need a manageable strategy after your Pinterest Audit? Read this next!
Step 1: Audit Your Pinterest Account Setup
Let’s start with the basics.
Is Your Account a Business Account?
If you’re using Pinterest as part of your content strategy—whether you’re a blogger, influencer, small biz owner, or creative—you need a business account. (See Pinterest for more details)
Why?
- Access to Pinterest analytics (aka your data goldmine)
- Ability to run ads if you ever want to
- You look more legit to Pinterest and your audience
Switching is free and easy. Just do it.
Claim Your Website
Claiming your website tells Pinterest, “Hey, this content is mine!”
It ensures:
- You get proper attribution if someone pins from your site
- Your pins show up with your branding
- You can see site-specific performance
Double-check this in your settings.
Step 2: Profile Audit – Make a Killer First Impression
Your profile is your Pinterest handshake. It’s where you say, “Here’s who I am, here’s what I do, and here’s why you should stick around.”
Profile Picture
- Use a clear photo of your face
- Bonus points if it aligns with your niche (e.g. me holding my laptop on my biz account, vs. a hair-focused vibe on my lifestyle one)
- People connect with people, not logos
Name & Bio
This part? So important. Your name and bio should be packed with relevant keywords that tell Pinterest (and your audience!) exactly what you’re about.
Ask yourself:
- What do I want to be found for?
- What kinds of things am I posting about?
- What’s my niche?
Don’t keyword-stuff. Make it make sense. Think: “Helping creators grow with Pinterest tips, content strategy & monetization hacks” instead of “Pinterest, growth, creator, blogging, money, SEO.”
Step 3: Pinterest Board Audit – Where the Real Magic Happens
This is where my own audit got humbling. I had boards without descriptions, with vague titles like “Let’s Go!” and I was like… Kaya, girl, what is this??
Rename & Refine Your Boards
Your boards should:
- Have descriptive titles (e.g. “Email Marketing Tips” > “Get That Bag ”)
- Include keyword-rich descriptions
- Be organized around content your audience actually wants
Ask yourself:
- Would a stranger search for this board title?
- Does the content on this board align with my niche?
- Is this board helping or hurting my Pinterest strategy?
Do Keyword Research (The Lazy Way)
Pinterest literally gives you the keywords.
Here’s how:
- Go to the Pinterest search bar.
- Start typing a topic (e.g. “social media strategy”).
- Watch what autocompletes—those are keywords people are actually searching for.
- Use them in your board titles and descriptions.
You can also look at the keyword bubbles that pop up after you search. These are gold.
If you want to get fancy, tools like KeySearch or Pinterest Trends can help. But honestly? Pinterest itself is enough for most creators.
Step 4: Purge or Hide Irrelevant Boards
Let’s be real. Some of your boards? They’ve gotta go.
Ask:
- Is this board relevant to my business or niche?
- Does it serve my audience?
- Would I pin to it again?
If the answer is no:
- Archive it
- Make it secret
- Or just delete it
And listen, I get it. I’m guilty of pinning DIY Christmas cookies on my business account too. But from now on? That goes on my personal Pinterest.
Step 5: Look at Your Pinterest Analytics
Time to get a little nerdy.
Head to your Pinterest analytics and ask:
- What pins are getting the most impressions/clicks/saves?
- Do they have strong visuals?
- Are the titles and descriptions keyword-optimized?
- Do they link to quality content?
Figure out what’s working—and make more of that. Like, yesterday.
Step 6: Make Better Pins (and Keep It Up)
Now that your profile and boards are on point, it’s time to focus on your actual pins. Because all the optimization in the world won’t help if your pins are meh.
Pin Tips:
- Use clear, high-contrast visuals
- Add legible text overlays
- Use keyword-rich titles and descriptions
- Make sure the pin links to valuable content
And most importantly? Pin consistently. You don’t have to be a robot, but Pinterest likes fresh content. Even batching and scheduling one pin a day can help keep the momentum going.
Bonus Tips: Pinterest Audit Pro Moves
- Use templates to quickly make pins that match your brand
- Keep a running list of your top-performing keywords
- Use Pinterest Trends to see what’s hot in your niche
- Set a reminder to re-audit every few months
- Don’t be afraid to experiment—it’s okay if not every pin pops
Final Thoughts: Give Your Pinterest Account a Second (or Third) Chance
If your Pinterest account has been sitting there like a forgotten plant on a windowsill—this is your sign to water it.
A Pinterest audit isn’t just for aesthetics or analytics. It’s about realigning your account with your content goals, your audience, and your vibe. When everything works together—your profile, your boards, your pins—it turns into this beautiful engine for growth.
It worked for me. It’s still working for me. And I know it can work for you too.
So go on, open up that dusty Pinterest tab and start chipping away at your audit.
And if you want a step-by-step checklist you can refer back to,
I’ve got a free downloadable Pinterest Audit Guide for you.
Let’s bring your Pinterest back to life!
P.S. Got Pinterest questions? Drop ’em in the comments or DM me on Instagram. I’ve got more Pinterest content coming down the pipeline (and yes, some of it is in collaboration with Pinterest itself ). You’re in good hands.
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