So you’re ready to take Pinterest seriously, and are looking for a strategy. Maybe you’ve heard me talk about how the platform has changed my life, or perhaps you’ve been hearing all the buzz about how pinners are getting incredible reach and opportunities on the platform, and you want in.
As someone who has been hyping Pinterest up since the beginning of her blogging journey, I hear two main concerns from people who want to take Pinterest seriously:
- they don’t quite know how or where to start.
- they don’t have time to take on yet another platform.
And I hear them. But Pinterest does not need to be that hard.
*Some of the links included in this post are affiliate links. This means if you click on them and make a purchase, I will make a small commission at no additional cost to you.*
Start Taking Pinterest Seriously
In this post, I’m going to address both concerns. First, I’ll show you how to best set up your Pinterest page for success, whether you’re converting an existing one or starting from scratch.
Then, I’ll set you up with strategies that will allow you to focus on Pinterest just once a month, twice if you’re feeling really ambitious, primarily posting content that is repurposed from other platforms. This will make Pinterest seem a lot more manageable, I promise.
If you prefer the video-version of this post, check out the below! Keep reading for the text-version.
Setting Up Your Pinterest Account for Success
Whether you’re starting from scratch or converting an existing one, make sure to change your account to a business one. This will allow you to access all the juicy background analytics, which will help you evaluate how your content is performing and make Pinsterest strategy decisions accordingly in the future.
Next, let’s do some housekeeping to ensure Pinterest understands what type of account you are to serve your content to the right audience. Pinterest functions as a visual search engine, so keep that in mind while setting up or cleaning up your account.
Keywords in your profile
Take the time to brainstorm some keywords that describe you and the content you will be posting on Pinterest. Think about what search queries you want to show up for.
A best-practice is to begin typing your keyword or keyphrase into the Pinterest search bar and see what auto-completes. These are likely to be terms that are highly-searched for on the platform, and would be great to use.
Then, include those keywords in your profile name and bio.
Pro Tip: Want to level-up your keyword research? Consider investing in a keyword research tool like Keysearch (use the code KSDISC to save 20%).
Optimize your boards
If you’re working with an existing account…
Whether you’re looking at cleaning up an xisting business account, or converting a personal one, look through all the boards you have. Ask yourself:
- Does this reflect my brand and content pillars?
- Is it something your core audience would be interested in?
- Does it align with your niche?
If the answer is no for all of these, and the board is just for your own benefit, you don’t have to delete it. Archive it or make it secret.
If you’re starting a brand new Pinterest account…
Make a list of the different categories or content pillars you envision creating content around.
Then look at the content you are already posting on other platforms and see if you can group them into different categories. With Pinterest, the more specific, the better. But it’s okay to start broad and make more niche boards as you continue.
For example, as a beauty creator:
- your content categories or pillars could be makeup, skincare, and hair.
- But going deeper, you could break it down further into skincare products or skincare routine for acne-prone skin.
The more specific, the better, as it provides Pinterest with context for what you are putting in that board. Once you have your boards, make sure to include keywords in your title and description.
Low-Maintenance Pinterest Posting Strategy
Here’s what you’re going to do once a month, at least. You are going to batch create content for the platform. You can do this manually, and Pinterest does now have a scheduling feature built-in. But if you want to maximize your time, efforts, and energy, I recommend automating with a third-party tool.
Batch Schedule Your Pins
Tailwind is my absolute favourite. I’ve been paying for it for literal years. It is a content scheduler and automator designed specifically for Pinterest, allowing you to schedule the same pin to multiple boards weeks, months, and years into the future, all in one fell swoop. It’s a no-brainer for saving time.
Adobe Express is another great option. It allows you to duplicate your pin multiple times and schedule it to different boards, making it a good alternative if you already have the Adobe suite.
Related Post: Everything You Want to Know About Pinterest (Your FAQs)
Creating Different Types of Pins
You can create three different types of pins based on your original source material:
1. Static Images
Whether you have static images on your blog or pictures/carousels on Instagram, you can use those to create static Pinterest pins.
You can upload them as they are or crop them to the ideal pin dimensions.
Ensure the title and description have lots of keywords describing the photo and its vibes/aesthetics. Static images are great for mood boards but may not get a high click-through rate. However, saves are a fantastic engagement metric on Pinterest.
Pro Tip: Watermark your static image pins in Adobe Express for consistent branding and reducing content-theft.
2. Short-form Video
Repurpose your short-form video content into videos on Pinterest or Idea Pins on Pinterest itself. Add a title with keywords to entice people. If you’re doing an Idea Pin, you can only create it on the platform. For video pins, you can use Tailwind to schedule them to multiple relevant boards.
3. Pins with Text Overlays
For those with a YouTube channel or blog, create static pins with text overlays (titles and calls to action) to entice people to click and visit your blog or YouTube channel. Tailwind’s batch creator feature can help you quickly generate multiple variations for each blog post or video. Schedule them to different boards to bring new life to old content.
Final Thoughts on Making Pinterest Manageable
I hope this helps Pinterest seem more manageable.
You don’t need to be physically signing in and posting every day to be consistent. If you want to take the platform more seriously, I recommend checking out Tailwind to make your life easier. While I am an affiliate, I pay for the software myself, and have been paying for it almost as long as I have been creating content!
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